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poster
Inspired by the famous "Invictus" logo of a Paco Rabanne perfume, I also did my own take on it by creating the INVICTUM logo which I've had in mind to do for quite some time now. This logo, however, is not meant for a perfume brand but for Combat Sports apparels like in MMA, Boxe, Muay Thai and Kickboxing competitions.
The logo concept is about a mark that's supposed to have been around even in ancient times, like a logo in the banner of an army before going to battle, a brandmark so famous among the warriors and heroes of old. Hence the motto "Ancient Fighters".
The latin word INVICTUM means INVINCIBLE therefore the logo suggests the epitome of strength, courage and perseverance amidst trials wether in the arena or not. It also conveys victory through its V-shaped form and inspires to always aim higher and reach greater heights.
To add a human/organic element to the logo, I purposefully added that curved shape in the bottom part and in the letter C and the slice in the letter U.
